The role of influencers in the rise of streetwear
Nowadays, the urban fashion industry is closely linked to social networks such as Instagram and TikTok. Influencers play a major role in popularizing streetwear brands by sharing their unique style and creating viral trends.
Instagram: the pioneering streetwear platform
Instagram was the first social network to bring streetwear to the forefront. Brands quickly understood the potential of this visual platform to highlight their collections and collaborate with renowned influencers.
TikTok: the new streetwear trend
With the emergence of TikTok, a new era has dawned for the urban fashion industry. Creative videos and viral dances have allowed brands to reach a wider audience and connect with a new generation of streetwear fans.
